Vendors have a tendency to bash one another. But despite their
differences, they share many beliefs in common. I would like to invite all
Wi-Fi vendors to set aside their differences and gather together in professing a
common love for this wonderful technology that changes our lives.
I’ll take the first step, and throw out some competitor
love. After all, many of us in this industry recognize the innovation of others.
I’ll do this by attempting to define a common set of goals that every Wi-Fi
vendor should strive to meet. But I will do so by using product marketing catchphrases that various Wi-Fi vendors use. I think it gives it a little twist and creates an inclusive attitude. I call this “The Wi-Fi Creed”.
The Wi-Fi Creed
We
BELIEVE in the power of RF, because layer
1 is where we flex our beams, showing the true power of wireless;
We
commit to MOVE the industry forward,
through the power of standards development and the industry might of our market
leaders;
We
provide SEAMLESS mobility through the world around us, which enables new applications and improves service delivery for our
customers;
We
enforce strong security, providing a CLEAR PASS
to users and devices only when they meet the defined policy;
We
must be ADAPTIVE and flexible, embracing
change and moving in new directions when the market demands;
We
pledge to translate customer business needs into a MULTI-SERVICE technology solution, capable of delivering robust
features;
We
aim to SIMPLI-FI enterprise
networks, so customers and partners can effectively design, deploy and support mission-critical
networks;
We
keep PULSE on technologies that
change our lives, society, and culture and identify ways to enhance their
usefulness;
We
strive to meet the demand brought by a dizzying ARRAY of new mobile devices and their explosive growth;
We
resolve to shout out from every ROOFNET,
evangelizing the power of Wi-Fi!
Won’t you join me?
Cheers,
Andrew vonNagy
P.S. – For brownie
points, can you match each statement to the Wi-Fi vendor J
Believe = Ruckus?
ReplyDeleteMove = Aruba (or Clearpass?)
Seamless = Motorola?
ClearPass = Aruba
Adaptive = Motorola?
Multi-Service = Cisco?
Simpli-Fi = Aerohive or http://www.simpli-fi.co.uk/
Pulse = ?
Array = Xirrus
Roofnet = Meraki
There must be Meru somewhere? :)
6 out of 10 correct.
DeletePule = Juniper or Cognio?
ReplyDeleteBelieve = Ruckus (GT as the Reverend)
ReplyDeleteMove = Aruba
Seamless = Motorola
ClearPass = Aruba
Adaptive = Motorola
Multi-Service = Cisco
Simpli-Fi = Aerohive
Pulse = Juniper
Array = Xirrus
Roofnet = Meraki
How about adding:
"We all promise to have a SINGLE eye toward our customer's needs"
Keith, Sorry :( You got 7 out of 10 correct.
DeleteAndrew
What?
ReplyDeleteAndrew, what's up with your reply... 7 of 10? No way. I looked up all 10 in the interwebs and have documented proof from each vendor using those exact quotes for all of my answers.
What 'mistakes' do you think I made?
Keith
I think vendor's use very similar catchphrases at times. But I tried to focus on each vendor's main selling points.
DeleteAndrew
I don't think you included my vendor of choice, Enterasys, but clearly they would be defined as "integrated" by being the only vendor on the market with a fully unified access layer solution and single pane of glass management console..... just sayin......
ReplyDeleteThanks for bringing vendor competition back into a completely vendor-neutral blog post :) Enterasys seems to be under the radar again. I don't hear much about them out in the market.
DeleteAndrew
Agreed... they fly under the radar. Perhaps one day their marketing will kick in... a great "kept secret" IMO.
DeleteSorry for bringing competition back in.... I'd like to see the final answers when posted... seems like most WLAN vendors have the same marketing ammo these days so hard to tell them apart.
Okay folks, here's the list that I used:
ReplyDeleteBelieve = Ruckus
Move = Cisco
Seamless = Meru
ClearPass = Aruba
Adaptive = Motorola
Multi-Service = HP
Simpli-Fi = Aerohive
Pulse = Juniper
Array = Xirrus
Roofnet = Meraki
Cheers,
Andrew
Hi Andrew, excellent post and very funny. But i think that Move is for Aruba not Cisco.
Deletehttp://www.arubanetworks.com/the-lan-is-dead/
Cheers,
FG.
Hi FG,
DeleteActually, Cisco announced their MOVE architecture a year before Aruba did. See here:
Cisco Drives the Mobile Internet for Enhanced Video Experience Across Wireless Networks.
Cheers,
Andrew
Hi Andrew,
DeleteThanks for the update! Hey by the way, nice blog! with really useful information.
FG.